Financial Clarity for Creators.

We manage the financial infrastructure behind digital creators — so you can focus on your craft while we handle the rest.

A high-touch business management experience built specifically for creators.

Not your typical accounting firm

We bring the expertise required to build the financial infrastructure of your creator business to operate like an established business.

We offer direct access, proactive tax planning, and strategic guidance that evolves as your career grows — without hand-offs or generic advice. We act as your financial thought partner—not a firm that takes two weeks to return a call.

Clear answers, trusted relationships, and long-term thinking.

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What We Support

We provide the financial infrastructure required to run your creative business — without you having to search for the qualified personnel to handle it.

Tax Strategy & Compliance

Year-round tax planning so you know what you owe ahead of time — no April surprises. We handle your tax return filings, quarterly estimates, responses to tax notices, and provide multiple planning solutions in efforts to lower your tax bill each year.

Business Structure & Advisory

Clear guidance on how to structure your business for protection and tax efficiency. Tax elections, entity setup, and credit optimization—done right the first time.

Bookkeeping & Financial Management

Every qualified deduction captured, every month. Clean books give you visibility into your business and ensure nothing gets missed when tax time comes.

Contractor & Payroll Services

We provide full-scope payroll advisory and contractor management. We set up your contractors for payment and create an easy approval process so you don’t spend unnecessary time paying bills. We manage your entire payroll system through our trusted partnership with Gusto. Including, filing W-2s, quarterly and annual payroll returns, and other payroll-related requirements.

Expand your Professional Team

We provide introductions to other professionals relevant to your career success, to enhance your team closest to you. Including agents, financial advisors, private bankers, and attorneys.

Strategic Benefits & Tax Planning

We help you structure and maximize tax-advantaged benefits - including retirement accounts, HSAs, and health insurance coverage - to reduce current taxes and strengthen your long-term wealth plan. We ensure you’re contributing the right amounts, using the right accounts, and aligning every decision with your overall financial strategy.

Banking & Financial Technology

We implement modern banking and financial technology solutions - including payables automation, receipt capture, and integrated workflows - to create a streamlined, modern financial environment.

Services are tailored based on your needs and stage of growth.

Creators We Work With

Our success, echoed by our clients

The people behind Lodgz

All of our clients work with us remotely — which is why direct communication and personal relationships matter.

Juan Rodriguez, CPA

Juan Rodriguez has over five years of experience in tax and accounting for creator businesses. He received his bachelors degree in accounting from Auburn University, is a member of the AICPA, and is a certified advisor with Xero and Gusto. He and his wife live in Tampa, FL.

Lavell Applewhite

Lavell Applewhite has five years of experience in accounting, with over two years’ experience for creator businesses. He received his bachelors degree in accounting from Barry University and is currently pursuing his master’s degree in accounting at National University. He and his wife live in Columbus, GA.

A high-touch relationship

Lodgz is for creators who have turned their craft into a real business — and need accounting and financial support that actually understands how their world works.

We manage the financial side of creative businesses, from day-to-day structure to long-term planning. This includes creator-focused tax services, compliance, bookkeeping, payroll, and strategic decisions that impact how you grow and protect what you’ve built.

But more importantly, we don’t operate like a traditional accounting firm.

At Lodgz, we are accessible, proactive, and invested in your success. We anticipate needs, help you think through opportunities before they become problems, and provide clear guidance as your business evolves.

We act as an extension of your team so you can focus on creating, while knowing the business behind it is handled with care, clarity, and intention.

Our Values

Clarity over complexity

We simplify accounting, taxes, and financial decisions so creators always understand their numbers and options.

Proactive, not reactive

Through year-round tax planning and ongoing advisory, we help creators stay ahead — not just respond during tax season...

Trust built through access

Direct communication and high-touch financial support create stronger partnerships and better outcomes.

Long-term thinking

Every recommendation is made with sustainability, growth, and the future of your creative business in mind.

Let’s see if we’re a fit

We work with a specific group of clients and focus on alignment at the onset to ensure a productive, long-term partnership. We want to work with our creators for years to come, not just one tax season.

If you’re a creator, share a bit about your business and what you’re looking for in a partner like us. If you’re an agent or manager who represents talent, please share the same information about the creator who you’re seeking a solution for.

Send us a message

We typically respond within 1–2 business days.